By Land Podcast

#64- 2% for Conservation with Jared Frasier

• Emory Wanger • Episode 64

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0:00 | 1:54:24

Jared Frasier is the Executive Director of 2% for Conservation, a Non-Profit Organization certifying that brands and people donate 1% of their time and 1% of their money to conservation efforts.  Jared shares not only what 2% does, but he also covers the history of conservation, where we’re at today with funding and efforts, and where everything is headed in the future.


Show Notes and Links

  • Why Jared is on the show
  • Intro to 2% for Conservation
  • What 2% is
  • A history lesson on wildlife conservation
  • Assessed taxes that fund conservation
  • Where to start with giving back
  • The predicament of not knowing how and where to give back
  • On the risk of echo chambers
  • How 2% helps others find the right brands doing the right things
  • There are actually bad people and brands out there
  • Building conservation in to the business plan
  • On protecting the landscape
  • How big the impact COULD be if we all gave back
  • The impact of volunteering
  • How dwindling hunting numbers are impacting state/federal conservation efforts and funding
  • The idea of assessing a “backpack” tax
  • Adjusting to the modern culture and buying practices
  • Brands leading the way in giving back
  • What would Teddy do or say?
  • Closing thoughts
  • How to reach 2% for Conservation
  • https://fishandwildlife.org/
  • https://www.instagram.com/2percentforconservation

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