By Land Podcast

#33 - Designing with Sierra Designs

• Emory Wanger • Episode 33

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In this episode, George Bryant, VP and GM of Sierra Designs, joins me for a discussion about his journey into the outdoors, moving from Wisconsin to Colorado, and cultivating a culture of progressive designs at Sierra Designs.


Show Notes and Links

  • The background on George Bryant and how he came to work with SD
  • Where did the passion for the outdoors come from?
  • How living in Colorado compares to how it was growing up in Wisconsin
  • The draw of Colorado
  • Putting the passion of the outdoors into the work at Sierra Designs
  • Genesis story of Sierra Designs
  • Curation of  progressive designs at SD and where it begins
  • How does SD reach experienced hikers and the weekend warrior in one single line?
  • Sierra Designs and hunting?!
  • Setting the bar and forecasting needs
  • Evolution of design
  • Shelter designs for 2018
  • What the future holds for SD
  • What it’s like seeing the lifecycle of a successful design
  • The team behind Sierra Designs
  • What George would want people to know and understand about SD
  • Advice to new backpackers
  • www.sierradesigns.com
  • https://www.youtube.com/user/SierraDesignsGear
  • https://www.instagram.com/sierradesigns/
  • https://www.facebook.com/SierraDesignsGear

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